Ep. 56 Are you Credible or Visible? Six Steps to Becoming More Credible

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. This week I’m going to talk about the difference between visibility and credibility. We hear a lot of people talking about let's get visible, it's time to get visible, but there's also another side to this, which is being credible and that's being seen as an expert. So how do you elevate your expert status? Here are six steps to becoming more credible.  Episode Highlights: (01:17) Have one, really clear message (01:25) Are you calling yourself an expert?  (02:27) If you're an expert, if you're a credible source, you're creating your own content (03:44) Are you sharing social proof? (04:14) What are the three main things that you want people to remember about you?  (06:14) Be a regular content creator (07:17) What can you share with the media that they might be interested in? (08:06) Make sure that people know what you're an expert in, that you're a content creator and a thought leader in your space   Connect with Claire:  You can download my free PR guide here https://clairewinter.info/freebies/be-your-own-pr/  To find out about 1:1 content coaching go www.clairewinter.info. Free Facebook Group: https://www.facebook.com/groups/crackingcontent/ Website: https://clairewinter.info/ Instagram: https://www.instagram.com/clairewinteruk 

Om Podcasten

We live in a content-saturated world. How do you make the copy you write and the content you create stand out from the crowd? If you want to grow your business and get more leads with content marketing then this is the show for you. Join Claire Winter, Content, Storytelling & PR Coach, each week to learn the strategies to grow your business with content marketing. Words are the building blocks of your business. Get actionable advice, and tips on how to use them effectively every week. This podcast is for entrepreneurs and brands who want to amplify their expertise and make a bigger impact through the stories they tell and the content they create. Each week Claire will share her content marketing insights and knowledge to help you grow your business and get more customers. There'll be inspiring interviews from epic content creators and experts too. Claire is a trained journalist and has worked in TV, radio and was the editor and owner of a magazine for eight years. She's built two successful businesses using content marketing. She started her career at ITN and now works from her ‘shedquarters’ in Berkshire, in the UK where she lives with her husband and three girls. She works with entrepreneurs and businesses globally and is a dedicated Earl Grey tea drinker.