Ep. 59 How To Create A Brilliant Guest Signature Talk

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. This week, I'm going to be talking about how to create a brilliant guest signature talk. So what is different between a normal talk and a signature talk? A signature talk is a tool to attract new clients. It's something that you can do as a guest expert on a podcast, in a Facebook group, or on stage at a virtual event. It is your opportunity to share that you're an expert at what you do and it helps you elevate your expert status.  Episode Highlights: (01:14) It should incorporate your core brand message (02:21) Ideally, you're in front of a new audience (03:21) This is a way of building trust and reaching a new audience (04:42) Talk about the kind of transformation you can create for people Connect with Claire:  You can download my free PR guide here https://clairewinter.info/freebies/be-your-own-pr/   Download the free 2022 content planner here https://clairewinter.info/freebies/yearly-content-planner/ To find out about 1:1 content coaching go www.clairewinter.info. Free Facebook Group: https://www.facebook.com/groups/crackingcontent/ Website: https://clairewinter.info/ Instagram: https://www.instagram.com/clairewinteruk 

Om Podcasten

We live in a content-saturated world. How do you make the copy you write and the content you create stand out from the crowd? If you want to grow your business and get more leads with content marketing then this is the show for you. Join Claire Winter, Content, Storytelling & PR Coach, each week to learn the strategies to grow your business with content marketing. Words are the building blocks of your business. Get actionable advice, and tips on how to use them effectively every week. This podcast is for entrepreneurs and brands who want to amplify their expertise and make a bigger impact through the stories they tell and the content they create. Each week Claire will share her content marketing insights and knowledge to help you grow your business and get more customers. There'll be inspiring interviews from epic content creators and experts too. Claire is a trained journalist and has worked in TV, radio and was the editor and owner of a magazine for eight years. She's built two successful businesses using content marketing. She started her career at ITN and now works from her ‘shedquarters’ in Berkshire, in the UK where she lives with her husband and three girls. She works with entrepreneurs and businesses globally and is a dedicated Earl Grey tea drinker.