Ep. 60 Creating Compelling Content for Social Media

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. This week, I’m talking about creating compelling social media posts for your business. Many of us get fixated on creating compelling social media posts, and we get concerned when we don't get people commenting or engaging on those posts. So in this episode, I will be revealing how you can make the most out of your content. Episode Highlights: (00:59) Know your audience (01:16) Track what posts are doing well (02:57) Start off with a compelling blog (05:18) Focus on the hook (09:12) Show behind the scenes (11:13) Do the, “so what test” Connect with Claire:  Download the free 2022 content planner here https://clairewinter.info/freebies/yearly-content-planner/ To find out about 1:1 content coaching go www.clairewinter.info. Free Facebook Group: https://www.facebook.com/groups/crackingcontent/ Website: https://clairewinter.info/ Instagram: https://www.instagram.com/clairewinteruk 

Om Podcasten

We live in a content-saturated world. How do you make the copy you write and the content you create stand out from the crowd? If you want to grow your business and get more leads with content marketing then this is the show for you. Join Claire Winter, Content, Storytelling & PR Coach, each week to learn the strategies to grow your business with content marketing. Words are the building blocks of your business. Get actionable advice, and tips on how to use them effectively every week. This podcast is for entrepreneurs and brands who want to amplify their expertise and make a bigger impact through the stories they tell and the content they create. Each week Claire will share her content marketing insights and knowledge to help you grow your business and get more customers. There'll be inspiring interviews from epic content creators and experts too. Claire is a trained journalist and has worked in TV, radio and was the editor and owner of a magazine for eight years. She's built two successful businesses using content marketing. She started her career at ITN and now works from her ‘shedquarters’ in Berkshire, in the UK where she lives with her husband and three girls. She works with entrepreneurs and businesses globally and is a dedicated Earl Grey tea drinker.