Ep. 61 How to Have an Authentic Voice in Your Content

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. This week, I'm here to talk to you about how to have an authentic voice in your content. Being authentic is something that we talk about a lot in social media and in the content that we create. But I think it's a word that can be overused because when someone is a personal brand or they're doing weekly or daily lives or hosting podcast shows different things have happened to them and different things have happened to their businesses. So whether you are in a big organization or you are a solopreneur, your voice actually changes, your temperament, your tone, depending on what's happening in the world and what's happening with your clients or your customers.  Episode Highlights: (01:15) Your voice can change as your business evolves (01:46) We are all unique and can bring our own unique voice to what we do (02:16) What is your ultimate goal when you're creating content? (03:42) It's fine for your tone of voice to change (04:20) Listen and understand what you're trying to share with them   Connect with Claire:  Download the free 2022 content planner here https://clairewinter.info/freebies/yearly-content-planner/ To find out about 1:1 content coaching go www.clairewinter.info. Free Facebook Group: https://www.facebook.com/groups/crackingcontent/ Website: https://clairewinter.info/ Instagram: https://www.instagram.com/clairewinteruk 

Om Podcasten

We live in a content-saturated world. How do you make the copy you write and the content you create stand out from the crowd? If you want to grow your business and get more leads with content marketing then this is the show for you. Join Claire Winter, Content, Storytelling & PR Coach, each week to learn the strategies to grow your business with content marketing. Words are the building blocks of your business. Get actionable advice, and tips on how to use them effectively every week. This podcast is for entrepreneurs and brands who want to amplify their expertise and make a bigger impact through the stories they tell and the content they create. Each week Claire will share her content marketing insights and knowledge to help you grow your business and get more customers. There'll be inspiring interviews from epic content creators and experts too. Claire is a trained journalist and has worked in TV, radio and was the editor and owner of a magazine for eight years. She's built two successful businesses using content marketing. She started her career at ITN and now works from her ‘shedquarters’ in Berkshire, in the UK where she lives with her husband and three girls. She works with entrepreneurs and businesses globally and is a dedicated Earl Grey tea drinker.