Ep. 62 The Benefits of Blogging

This week, we're going to be talking about the benefits of blogging. Now, I've done a few episodes about blogging and why it's so important for your business but people either love it or loathe it. Quite often you will see blogging is dead or blogging is a waste of time so let me tell you some good reasons why blogging is still relevant for your business in 2022.    Episode Highlights: (01:27) You own your website and the content you upload to it  (01:58) Use social media to amplify your content  (02:46) Your blog will make your site a go-to source of information (04:24) Your blog can work as a convenient portfolio of all your work (05:37) You can repurpose blogs into different types of content (06:28) It gives you a personal touch Connect with Claire:  Download the Blog Brainstorm guide: https://clairewinter.info/freebies/blog-brainstorm-guide/  To find out about 1:1 content coaching go www.clairewinter.info. Free Facebook Group: https://www.facebook.com/groups/crackingcontent/ Website: https://clairewinter.info/ Instagram: https://www.instagram.com/clairewinteruk   

Om Podcasten

We live in a content-saturated world. How do you make the copy you write and the content you create stand out from the crowd? If you want to grow your business and get more leads with content marketing then this is the show for you. Join Claire Winter, Content, Storytelling & PR Coach, each week to learn the strategies to grow your business with content marketing. Words are the building blocks of your business. Get actionable advice, and tips on how to use them effectively every week. This podcast is for entrepreneurs and brands who want to amplify their expertise and make a bigger impact through the stories they tell and the content they create. Each week Claire will share her content marketing insights and knowledge to help you grow your business and get more customers. There'll be inspiring interviews from epic content creators and experts too. Claire is a trained journalist and has worked in TV, radio and was the editor and owner of a magazine for eight years. She's built two successful businesses using content marketing. She started her career at ITN and now works from her ‘shedquarters’ in Berkshire, in the UK where she lives with her husband and three girls. She works with entrepreneurs and businesses globally and is a dedicated Earl Grey tea drinker.