Ep. 64 Becoming an Authority at What You Do

This week, I am really excited to be talking about becoming an authority at what you do. So why is that important? Why is it important to elevate your expert status? Well, firstly, you can command more fees when you're an expert at what you do. People seek you out and you can work as a consultant for large corporates or create courses, programs, write books that people want to buy because they know you are the expert in your field.    Episode Highlights: (01:06) Establish your niche (03:32) Drive traffic to your email list (04:10) Create intentional content (05:51) Give people actionable tips (08:25) Be press-ready   Connect with Claire:  Pitch to the Press course: https://clairewinter.info/pitch-to-the-press-join/  Free Facebook Group: https://www.facebook.com/groups/crackingcontent/ Email: [email protected]    To find out about 1:1 content coaching go to:  www.clairewinter.info Free Facebook Group: https://www.facebook.com/groups/crackingcontent/ Website: https://clairewinter.info/ Instagram: https://www.instagram.com/clairewinteruk   

Om Podcasten

We live in a content-saturated world. How do you make the copy you write and the content you create stand out from the crowd? If you want to grow your business and get more leads with content marketing then this is the show for you. Join Claire Winter, Content, Storytelling & PR Coach, each week to learn the strategies to grow your business with content marketing. Words are the building blocks of your business. Get actionable advice, and tips on how to use them effectively every week. This podcast is for entrepreneurs and brands who want to amplify their expertise and make a bigger impact through the stories they tell and the content they create. Each week Claire will share her content marketing insights and knowledge to help you grow your business and get more customers. There'll be inspiring interviews from epic content creators and experts too. Claire is a trained journalist and has worked in TV, radio and was the editor and owner of a magazine for eight years. She's built two successful businesses using content marketing. She started her career at ITN and now works from her ‘shedquarters’ in Berkshire, in the UK where she lives with her husband and three girls. She works with entrepreneurs and businesses globally and is a dedicated Earl Grey tea drinker.