Ep. 69 Do I Really Have to do Reels?

This week’s episode is all about reels and if we really have to do them. You would have to be hiding under a rock, not to notice the number of people using short-form video content. Obviously, TikTok is leading the way, and if you have teenagers in your house, you will see them creating lots of dance videos, or consuming a lot of this content. Instagram has obviously got reels and they have indicated that they want to make Instagram, not a picture led platform, but a video led platform. You've also got YouTube shorts and even Pinterest are getting in on the video game with Idea Pins. So it’s definitely worth considering using video for your content marketing.    Episode Highlights: (02:05) I’ve built my business doing Facebook lives (03:31) There any many different things you can do with short videos (04:00) Use the trending music (04:32) Think about who your audience is and what content they like consuming (05:22) You can keep it really simple   Connect with Claire:  Here are my 30 Content Ideas in 30 Minutes Download: https://clairewinter.info/freebies/30-content-ideas-in-30-minutes/  Email: [email protected]    To find out about 1:1 content coaching go to:  www.clairewinter.info Free Facebook Group: https://www.facebook.com/groups/crackingcontent/ Website: https://clairewinter.info/ Instagram: https://www.instagram.com/clairewinteruk 

Om Podcasten

We live in a content-saturated world. How do you make the copy you write and the content you create stand out from the crowd? If you want to grow your business and get more leads with content marketing then this is the show for you. Join Claire Winter, Content, Storytelling & PR Coach, each week to learn the strategies to grow your business with content marketing. Words are the building blocks of your business. Get actionable advice, and tips on how to use them effectively every week. This podcast is for entrepreneurs and brands who want to amplify their expertise and make a bigger impact through the stories they tell and the content they create. Each week Claire will share her content marketing insights and knowledge to help you grow your business and get more customers. There'll be inspiring interviews from epic content creators and experts too. Claire is a trained journalist and has worked in TV, radio and was the editor and owner of a magazine for eight years. She's built two successful businesses using content marketing. She started her career at ITN and now works from her ‘shedquarters’ in Berkshire, in the UK where she lives with her husband and three girls. She works with entrepreneurs and businesses globally and is a dedicated Earl Grey tea drinker.