Ep. 82 How to Come up With New Content Ideas

In this week’s episode, I'm going to be talking about how to generate new content ideas. Often when you've been creating content for your business you start to run out of ideas. So here are some to reinspire you and get a different perspective on the content you're creating. Now, don't forget we are not creating content for content's sake. It has to have a purpose. It might be for people to know, like and trust you or for people to learn more about your business or that all-important sales call to action, but don't generate tons of content without any strategy behind it. You should always be thinking about where your ideal audience is and what kind of content they like consuming.  Episode Highlights: (01:32) Focus on a detail (02:26) Engage and talk to your audience (03:35) Audiences love hearing about people’s failures and successes (04:09) Look at your metrics (04:49) Create simples reels (6:34) Use your existing content and reshare it (06:49) You can crowdsource    Connect with Claire:  Email: [email protected]    To find out about 1:1 content coaching go to:  www.clairewinter.info Free Facebook Group: https://www.facebook.com/groups/crackingcontent Website: https://clairewinter.info/ Instagram: https://www.instagram.com/clairewinteruk    To download our free creative writing guide: https://creatrixjourney.com/free-writing-guide/   To find out more about the Creatrix Journey UK walking and creative writing retreats in July and October go to https://creatrixjourney.com/walk-and-write-retreat/

Om Podcasten

We live in a content-saturated world. How do you make the copy you write and the content you create stand out from the crowd? If you want to grow your business and get more leads with content marketing then this is the show for you. Join Claire Winter, Content, Storytelling & PR Coach, each week to learn the strategies to grow your business with content marketing. Words are the building blocks of your business. Get actionable advice, and tips on how to use them effectively every week. This podcast is for entrepreneurs and brands who want to amplify their expertise and make a bigger impact through the stories they tell and the content they create. Each week Claire will share her content marketing insights and knowledge to help you grow your business and get more customers. There'll be inspiring interviews from epic content creators and experts too. Claire is a trained journalist and has worked in TV, radio and was the editor and owner of a magazine for eight years. She's built two successful businesses using content marketing. She started her career at ITN and now works from her ‘shedquarters’ in Berkshire, in the UK where she lives with her husband and three girls. She works with entrepreneurs and businesses globally and is a dedicated Earl Grey tea drinker.