How to Measure The Impact of AI Overviews on Organic Search Traffic
Crawling Mondays by Aleyda - SEO News, Tips and Interviews - En podcast af Aleyda Solis - Mandage
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The impact of AIO's in your SERPs can vary a lot and not only due to their volatility: depending if you're included or not, the inclusion of links or not in them, the shift in impressions of affected queries and more! Here's the process I follow to take more metrics and context into account to assess the before/after for the same queries, while keeping a closer look at other metrics like impressions shift to better understand their impact.#SEO #AIOverviews #AIsearch
