26 | How To Market Yourself As A Creative w/ Toya Gavin
For better or worse, so much of the creative life relies on marketing, which can feel icky. But for Toya Gavin, who has brilliantly built her life coaching business through her own ingenious marketing strategies, it doesn't have to feel icky. Instead, it can feel social, constructive, and even beneficial for those who deserve to hear about your endeavors. Though Jen and Toya might both struggle with that instinct to want to be the invisible creative, today's creator economy just doesn't support that, and instead, we should CREATE OUT LOUD! Toya and Jen Also Discuss: :22 - Taking a stand for black and brown women in business. 9:16 - How language fails us when we seek to explain outsider status. 12:42 - Fostering intristic motivation for our work. 20:28 - How identity helps or hurts as creativity 24:50 - The Four essential benchmarks for running your own bussiness. 27:30 - How to market your creativity. 31:57 - Using our own network to sell our creativity. 36:42 - How To Trust Yourself in the room. 43:01 - The viability of creating your own business. Visit https://jenniferlouden.com/podcastkit/ to get instant access to a collection of audios that will: help you with some of the most common struggles we creatives have to manage including fear of choosing, falling into compare and despair, managing the inner critic (s), and feeling too exposed and vulnerable when you put yourself or your work into the world. --- Support this podcast: https://anchor.fm/jennifer-louden/support