013: Culture and Consumer Behavior; Giampaolo Viglia on

Culture and Consumer Behavior Professor dr. Giampaolo Viglia is a Research Fellow at the University of Eastern Piedmont and a Professor at Toulouse Business School. Interested in Consumer Decision Making, Pricing and Overconfidence In the amazingly interesting interview, we talk about cultural differences when it comes to * Choosing a car * How a website needs to be different across different cultures * What hotels and airlines can learn from cultural differences and Giampaolo's studies * How price dynamics work across different cultures * And much more... And of course about Culture and Consumer Behavior. Build Your Cultural Competence In the Culture Matters podcast, we interview real people with real stories. Every other week there is a guest with broad international experience and lots of cultural insights. I interview real people with real stories. To subscribe directly using iTunes, Click here. Links You can reach Giampaolo the following way: Email: [email protected] How To Get In Touch With Culture Matters I'd love for you to get in touch. There are a couple of ways you can do this: * Via this website: Just use the “Ask Your Question” tab on the right of the screen and leave a voicemail * Email me at [email protected] * Send me a Tweet: @chrissmit Finally Thank you so much for taking the time to read this far, and maybe even listen to my Podcast. I hope you will be back for the next episode of the Culture Matters Podcast! Culture and Consumer Behavior on Culture Matters