Building the marketing machine with Act-On’s David Greenberg
David Greenberg is the SVP of Marketing at Act-On Software. David shares more about his background and how he wound up helping companies like Act-On grow successfully through marketing. Here are some of the highlights of what you can expect in this episode:
- What marketing can do to optimize your sales funnel
- Why you need qualitative data from your customer to make improvements in sales, marketing and product
- How to manage a co-hort of users to get regular feedback about your product
- What you need to do to build a marketing machine that works for your company
- How customers want to make purchasing decisions today
Resources
Reaching out to David