Customers before metrics with Churnbuster’s Kristen LaFrance

We talked to Churnbuster’s Head of Growth Community about  and host of the Playing for Keeps podcast Kristen LaFrance about:

• What SaaS companies from the world of DTC Ecommerce.
• What retention based acquisition means and the impact making customers successful has on the business bottom line.
• How deeply understanding customers leads enables companies to build more meaningful relationships with them.
  

Resources

• The Playing for Keeps Podcast
• Churnbuster
• How to conduct an internal customer retention audit
  

Connect with Kristen on Twitter