Evan Rutchik - The Value of Consented Data

In this episode Tom is joined by Evan Rutchik. Evan is the managing director of Ogury. Ogury offers an advertising engine which is driven by user choice or in data privacy terms, informed consentThe conversation focuses on the importance of quality consented data as it relates to ad-tech. Developments in data privacy regulation means that companies across the globe are expected to gather informed consent for the use of individual’s data but this is not the case in the US. Orgury is different in that all users consent to the use of their data and Evan explains the benefits to businesses who as their users for their consent and give the user control over their data. To find out more about Ogury visit https://ogury.com/If you would like to contact Evan directly you can email [email protected] you like to appear as a guest on The Data Privacy Podcast or have questions for our host Tom - contact [email protected]