Get Out of the Building! with Tricia Wang

There are some things that just can’t be quantified by data; imagine trying to portray your childhood in a spreadsheet! Yet these experiences are valuable. How can data teams capture qualitative information – and use it to steer the business? It starts with getting your data team out of the building. Only then can they gain insights about customer pain points and what the data is failing to tell us. In this episode, Satyen interviews Tricia Wang, a “tech ethnographer” and co-founder of Sudden Compass, a consulting firm helping companies improve their business through thick data. She also co-founded CRADL (Crypto Research and Design Lab) with the mission to create inclusive and sustainable growth of the crypto ecosystem. Satyen and Tricia discuss the power of thick data, the value of digital personhood, and the dangers of quantification bias.