The Precision Prescription with Maddy Want, VP of Data, Betting & Gaming at Fanatics, Inc.

Precision in technology is powerful. When it comes to services like Uber, people know the exact location of the driver and how much the trip will cost. Precision helps banks lend money to folks with bad credit, but who took the initiative of telling a bank when they would miss a payment. Precision can even help deliver urgent medical supplies via drones in countries that need it most. Precision in technology means users have total visibility on location, price, and competitors, and they’re able to achieve better outcomes. Maddy Want is the VP of Data for Betting and Gaming at Fanatics. Maddy has over a decade of data product experience spanning diverse web and app services, and has served companies like Audible, upday, and Index Exchange. When Maddy joined Fanatics, she was responsible for creating the data strategy, hiring the data team, and partnering with tech. Satyen and Maddy discuss her new book, Precisely, data governance, and why precision matters.