Forget the Social Algorithm

Today on our show, we’re jumping into the constantly shifting, sometimes chaotic world of social media. For those developing social media strategy for brands, these are places to tell stories, curate content, sell products and measure engagement. To talk about how to capture attention amidst all the noise while also managing to somehow be authentic on these platforms, we’re joined by two voices deeply enmeshed in this space: Laura Davies, a Senior Performance Marketing Manager at Deliveroo and Isabelle Cavanagh, Marketing Consultant here at frog. Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-39-forget-the-social-algorithm/) Download the frog report 'Hacking Innovation' (https://go.frog.co/en/en/hacking-innovation-disruptive-ideas) Host/Writer: Elizabeth Wood, Editorial Director, frog Research & Story Support: Camilla Brown, Senior Copyeditor, frog Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk)