Scanning the Futurescape

Today we’re taking a trip to a place we’re calling the ‘Futurescape': a place built on decentralized connections and thriving micro-communities, where culture is no longer bound by geographic regions and sustainable behaviors are simply an intuitive, convenient way of life. It’s also the subject of a new frog report examining evolving consumer behaviors and future business opportunities. To guide us across the Futurescape and to unpack the many forces at work shaping it today, we’re joined by Liron Reznik, Executive Strategy Director, Head of Brand Strategy and Consumer Strategy, in New York. Liron worked with a team of frogs to take a look at what’s ahead for people, business and the planet, and along the way uncovered six major pillars and 12 macro-trends that are changing the landscape of tomorrow. Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Find episode transcripts and relevant info (https://fro.gd/3LO6TAQ) Download the new frog Futurescape report: (https://fro.gd/3Rhr77a) Research: Camilla Brown, Senior Copyeditor, frog Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk/)