DAE Design Research Podcast - Baiba Soma and Héloïse Charital on Whiteness
On Whiteness Héloïse Charital (Design Curating & Writing, MA) and Baiba Soma (Well Being, BA) in conversation with Liesbeth Fit and Arif Kornweitz Whiteness is a construct that maintains credence in contemporary society. From the illusion that white products are newer, safer, more hygienic, and somehow more “pure”, to the false assertion that Ancient Greek sculptures were and are supposed to be white, whiteness is a myth that not only promotes throw-away consumerism, but also erases history, fuels white supremacy, and incites racist violence. In different ways, Héloïse Charital with her project When is White, White Enough? and Baiba Soma with her project Expired White problematise the signification of whiteness. By staging a re-enactment of the infamous “cleaning” of the Parthenon sculptures by the British Museum at the late 1930s, Héloïse Charital brings the subtle violence enacted through the Museum’s maintenance activities to the fore. By salvaging discarded white consumer goods, and transforming them into “new” products, Baiba Soma challenges the prevailing mentality that perpetuates throw-away consumerism. They speak of their sources, their understandings of research and materialisation, and their publics. Two contrasting examples of “digging into whiteness”, the conversation points to the necessity of gaining greater literacy and awareness of how whiteness continues to perpetuate the unequal distribution of power through myth formation and its institutionalisation.