Changing the Narrative of Greenwashing

There are different moments in our lives that change the course of what we thought was going to be. From small acts like trying new foods and clothes to taking massive leaps. Our guest on today’s show found this ideology shift on a beach in Morocco which led her to create a company bent on saving the planet. In today’s episode, we chat with Lubomila Jordanova, CEO & Co-Founder Plan A & Co-Founder Greentech Alliance, about her journey in sustainability and how technology can be used to bring us together for a greener future. We discuss:The balance of activism and “talk” in sustainabilityThe financial cost of climate change for businessesHarnesses technology to counteract environmental damageFor more amazing DEX content, including podcasts, articles and exclusive research, head over to the DEX Hub (dex.nexthink.com)To hear more interviews like this one, subscribe to the Digital Employee Experience Podcast on Apple Podcasts, Spotify, or your preferred podcast platform.Listening on a desktop & can’t see the links? Just search for Digital Employee Experience in your favorite podcast player.