Travis Garza | President of Sales and Marketing, Plexus Worldwide

Wayne and his guest Travis Garza, President of Sales and Marketing at Plexus Worldwide, discuss how the way people shop and communicate has changed in the digital age and what that continues to mean for direct selling customers. They also talk about how the language of direct selling has changed, how technology has extended the industry’s reach and the importance of using data properly to create a more consumer-centric experience.