Karthic Bala, Condé Nast, on how to use Data for Content Creation
DMEXCO Podcast - En podcast af DMEXCO - Tirsdage
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Karthic Bala about how data changed the business of a big media company like Condé Nast, how to avoid an echo chamber created by algorithm, which data points Conde Nast uses for personalized content in a cookieless world and if data eats journalism for breakfast. And how to avoid that.