EP. 56- DUMP Dead Email Addresses? I Ask Us ANYTHING
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold - En podcast af GURU Media Hub
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In this episode of "Ask Us Anything", host Jay Schwedelson answers a work question about whether to remove non-engaged email addresses from email lists, and a "ridiculous question" about his thoughts on waiters not writing down orders at restaurants.Key Discussion Points:- Removing non-engaged email addresses after 2+ years of inactivity to improve metrics and deliverability- Still using non-engaged emails for targeting on platforms like LinkedIn and Meta- An anecdote about a frustrating rest...
