EP. 96- [GUEST Episode] DIRECT MAIL? Offline Data for ONLINE? Erik Koenig PRES at SeQuel Response (Fastest Growing Direct Response Agency)
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold - En podcast af GURU Media Hub
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In this episode of the Do This, Not That podcast with Jay, President at SeQuel Response, Erik Koenig discusses how to leverage offline data to improve marketing campaigns, particularly for online advertising. Koenig explains how offline derived targeting performs significantly better than online targeting and how direct mail is still a powerful channel despite popular belief it is dying.Key Discussion Points:- How direct mail remains a viable and effective marketing channel for acquisition ca...
