EP. 33- [MUST LISTEN] December 2023 Gmail Update... l Jay's Scoop
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold - En podcast af GURU Media Hub
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In this podcast episode, Jay discusses key marketing strategies and trends for December, including changes coming to Gmail that marketers need to be aware of. He also shares best practices for B2B and consumer email campaigns this time of year, as well as the content that tends to perform well.Discussion Points:- On December 1st, Google is deleting inactive Gmail accounts that haven't been logged into for 2+ years. This will likely lead to an increase in bounce rates.- For B2B, letter format ...
