EP. 23- You're Ignoring Your BEST Prospects l Jay's Scoop
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold - En podcast af GURU Media Hub
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In this episode, Jay talks about the importance of not ignoring your best prospects in email marketing. He shares data showing that a significant percentage of clicks happen after an offer expires, and that those late responders have much higher lifetime value. Jay stresses the need to provide relevant follow-up content to these late responders instead of just showing a generic "offer expired" page.Main Discussion Points- 22% of click through traffic happens after an offer expires- Lifetime v...
