225: How Engineer Tammeca Rochester Left Her Corporate Career & Launched Fitness Brand Harlem Cycle

Tammeca Rochester was frustrated by the lack of customer-focused cycling studios in her Harlem Community, so she decided to do something about it. Learn how the former engineer/marketer went from ideation to execution in less than six months and launched Harlem Cycle - Harlem's 1st and only indoor cycling studio.  Some of the topics we discuss in the episode include:  What inspired Tammeca as a child growing up in Atlanta Her experience working and thriving as an engineer at Colgate  How she created community and culture at Harlem Cycle Tammeca's Harlem Cycle funding journey How to get customers to be your biggest advocates 3 important steps for going from PARK to DRIVE  SHOW NOTES: http:www.dreamsindrive.com/tammeca-rochester-harlem-cycle SUPPORT DREAMS IN DRIVE: http://www.dreamsindrive.com/donate BROWSE THE BOOKSTORE:http://www.dreamsindrive.com/bookstore JOIN THE #DREAMSINDRIVE FACEBOOK GROUP: http://www.dreamsindrive.com/facebook SIGN UP FOR OUR WEEKLY NEWSLETTER - THE KEYS: http://www.dreamsindrive.com/join FIND HARLEM CYCLE ONLINE: IG:https://www.instagram.com/harlemcycle FIND RANA ON SOCIAL: Instagram: http://instagram.com/rainshineluv Twitter: http://twitter.com/rainshineluv FIND DREAMS IN DRIVE ON:Instagram: http://www.instagram.com/dreamsindrive Twitter: http://twitter.com/dreamsindrive Web: http://www.dreamsindrive.com