DP 063: Managing the Gap Between a National Rebrand and Regional Execution

So if you are a big, national organization with a budget, its easy to rebrand right? While at the Salvation Army, Jeff Stanger had the advantage of working with an agency on the rebranding and development of the "Do the Most Good" campaign. Lucky. But as an in-house leader of the implementation, Jeff saw firsthand that it takes more than a new Styleguide to execute a brand transition. Listen in as Jeff shares with Beth the challenges of getting marketing and development working together to deliver a consistent brand message.