Abtin Masseratagah on the importance of retention marketing

Abtin Masseratagah is a digital marketing consultant and founder of Northn Mo., a Toronto-based digital and social media marketing firm. Abtin’s been in the industry for over a decade specializing in retention marketing, paid media, growth hacking, influencer marketing, social media marketing, brand amplification across digital platforms, and business development. Abtin’s been featured in major media publications such as Forbes, Huffington Post, and Entrepreneur Magazine. In today’s episode we discuss strategies around retention marketing from email marketing, SMS, and push notifications.