#167 - Andrew Benin: CEO, Graza - How to generate $100k+ in your CPG DTC launch
DTC POD: How The Best Brands Are Built - En podcast af Ramon Berrios, Blaine Bolus - Torsdage
Kategorier:
Olive oil is a saturated market, but Andrew Benin heard a siren song calling him to start his own CPG brand. An alum of DTC brands like Warby Parker and Magic Spoon, Andrew struck gold when he did two things: put the olive oil into a squeeze bottle, and decided to target middle America versus going boutique. After launching with purely organic marketing, they fully sold out within one week. But successful products don’t truly launch overnight. In this episode of DTC POD, Andrew shares how the past 18 months have been spent getting Graza off the ground—and into the bottle.
