#169 - Ash Melwani: CMO, Obvi - Secrets To Explosive Customer Growth
DTC POD: How The Best Brands Are Built - En podcast af Ramon Berrios, Blaine Bolus - Torsdage
Kategorier:
Brands are undervaluing one of the best organic channels out there: community. A community can act as the nucleus of your brand because it holds the instructions for your growth. It gives you a direct line of communication to your customers so that you can find out exactly what type of products they want to see from you. Ashvin Melwani, CMO and co-founder of Obvi, has leveraged the company’s community to create sold-out product launches and consistently grow the business over the last few years. In this episode, he discusses his tips for setting up an engaged community and turning super fans into influencers.
