#172 - Sean Frank: Scaling DTC. How Ridge went from $1M to $100M+
DTC POD: How The Best Brands Are Built - En podcast af Ramon Berrios, Blaine Bolus - Torsdage
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The Ridge Wallet creates popular men’s accessories. Their most notable product is their bestselling metal wallet design—the sleekest and smallest wallet you can imagine. The brand stands out in yet another way: they are completely bootstrapped, and make nine figures in revenue per year. In this episode, CEO Sean Frank explains how Ridge purchased his boutique agency in order to jumpstart its growth. By diversifying in ad strategies and prioritizing content creation, their team is now poised to exceed 80 employees by the end of 2022. But it wasn’t easy to grow past the $10 million mark. Sean shares why crossing that threshold is so challenging for brands, and what they can do to make it happen.
