#196 - Terry Lee, Rosaluna: Building The Best Brands in DTC - From MeUndies to Mezcal
DTC POD: How The Best Brands Are Built - En podcast af Ramon Berrios, Blaine Bolus - Torsdage
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Terry Lee is the cofounder of Rosaluna, an all-natural mezcal thats made in Oaxaca, Mexico. It has quickly grown into the mezcal of choice for Soho House, Carbone, and several world famous restaurants. Terry has been in the consumer space for over 10 years. He started his career out at Johnson & Johnson and later became COO of MeUndies (underwear brand) where he helped grow the brand from $5M to $50M in 3 years. In 2017, Terry teamed up with his best friend Nate Brown, a prolific creative director known for his work with Jay-Z, Drake, Beyonce, & Kanye West's DONDA collective, to start Rosaluna.
