#211 - Paul Michaux: Prose - Building to $100M ARR With Customized Hair Care
DTC POD: How The Best Brands Are Built - En podcast af Ramon Berrios, Blaine Bolus - Torsdage
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Paul joins Blaine & Ramon on DTC Pod this week to discuss building Prose from the ground up. We talk about democratizing a traditionally luxurious experience at scale, the importance of getting branding right from the start, building a hyper-personalized product and the customer onboarding flow to go with it, what it takes to raise from some of the biggest VCs, building internal tools for strong product feedback loops, go-to-market strategies to stand out in a crowded consumer landscape, and much more.
