A Look Inside eCommerce In China (with Qumin CEO Arnold Ma)
DTC POD: How The Best Brands Are Built - En podcast af Ramon Berrios, Blaine Bolus - Torsdage
Kategorier:
In this episode, Jay and Ramon are joined by guest Arnold Ma, CEO and Founder of Qumin. Quim is a people and experience business focused on China. With Qumin’s experience in ecommerce and marketing in China, Jay and Ramon join forces with Arnold to discuss why marketing in China is so different than the approach brands take in the US. We’ll take a look at social commerce in China, and how China’s lack of infrastructure for the desktop-era pushed brands and consumers to mobile. We’ll also go in-depth on specific campaigns that Arnold and his team have completed, and why they had to take a different approach than what would work in the West.
