An inside look at Black Wolf's hyper growth and unique business strategy (with Sam Lewkowict, Co-Founder & CEO of Black Wolf)

Sam Lewkowict, Co-founder and CEO of Black Wolf, joins the POD to give some insight on the direct-to-consumer business’s growth, marketing strategy, and how the brand got started. Black Wolf is a cosmetic brand targeted towards men, focused on being simple and effective. Sam recognized that when it comes to skincare, men are often uninformed and left with limited options and ineffective products. To fill this gap, Sam and his brother developed a skincare brand for men and focused intently on customer feedback for further development. Stay tuned as Sam discusses how Black Wolf fostered customer retention and why doing it yourself may lead to higher profits. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [00:01] Sam introduces himself and Black Wolf [02:41] How Black Wolf became a business opportunity [03:59] The independent and affordable strategy that caused exponential brand growth [06:16] Elements of sophistication that added value to the brand [09:11] An unanticipated additional business opportunity that derived from Black Wolf [11:35] Prioritizing customer experience and marketing for sustained growth [13:46] The importance of doing it yourself [16:43] When to take risks with the marketing strategy [19:09] The company’s successful approach for achieving customer retention [23:03] Building a brand through customer feedback [25:17] Advice to direct-to-consumer brands [28:16] What’s next for Black Wolf and where to find the brand, and Sam Lewkowict