An inside look at how Little and Lively Clothing did $250k sales in 24 hours with no ads (with Jordan West)

Jordan West, agency owner of Mindful Marketing and co-owner of Little and Lively clothing, joins the POD to give some insight on the direct-to-consumer business’s growth, marketing strategy, and customer retention. Mindful Marketing is a digital marketing service aimed to help businesses find customers. This company derived out of the strategies that were used to market his own clothing company, Little and Lively. Stay tuned as Jordan discusses how building a gathered community creates profit and additional techniques to promote products . If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [01:09] Jordan introduces himself and Mindful Marketing [05:42] How minimal advertising became profitable [07:07] How having a VIP Facebook group led to higher sales [12:46] The strategy for obtaining initial users [14:18] Sustainable group growth [15:53] How to run a successful product launch while building an audience [17:06] How gathering consumers together generates brand buzz [18:44] Utilizing post-purchase surveys [21:00] Mixing up the product launch strategy [22:22] Strategies for increasing customer lifetime value [24:32] The benefits of utilizing consumer-generated content [26:46] Tips on how to grow and scale your business [28:08] Where to find Mindful Marketing, and Jordan West online