Casper's Mattress Brand Was Built on Influencers, Will It Mean Success For Their IPO?
DTC POD: How The Best Brands Are Built - En podcast af Ramon Berrios, Blaine Bolus - Torsdage
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In this episode, Jay and Ramon discuss Casper’s IPO launch and how it’s been built on influencers. Casper is the first company to mention in their S-1 filing that influencers adversely affect the brand and subject them to penalties. Despite receiving a $1 billion valuation, the company is losing money. How will they fare in the public market?
