Do You Need Rights From Influencers To Use Their Content?

In this episode, Jay discusses how influencers are starting to gain more power over monetizing their content. In the early days of influencers, creators were left to fend for themselves to monetize their content. Now we are starting to see a shift in the creator economy with platforms starting to share some of their revenue with creators. We’ll discuss how these changes will impact the creator economy for both influencers and brands. We’ll also look at why it’s going to be more important than ever for brands to acquire licensing rights to content, and how they can do so.