Facebook Ads Optimization and Scale (with SHOPANOVA)
DTC POD: How The Best Brands Are Built - En podcast af Ramon Berrios, Blaine Bolus - Torsdage
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In this episode, Jay and Ramon are joined by Robby Switzer and Nathan Otwell from SHOPANOVA. SHOPANOVA is an agency that helps online stores get massive eCommerce growth. They specialize in paid media, specifically Facebook and Instagram ads. Facebook and Instagram ads are a popular growth channel for eCommerce businesses. We’ll discuss what’s the most important metric you should be measuring in ad campaigns, according to the experts. We’ll also talk about when you should run ads, how long you should wait before killing campaigns, and the importance of collecting data through Facebook’s pixel.
