Founder Stories: How AVEC has built brand equity through storytelling (with Dee Charlemagne)

Dee Charlemagne, Co-Founder of AVEC, joins the DTC POD to talk about brand storytelling. A little about AVEC - it’s a premium mixer that’s all-natural, made with real juice, botanicals and spices, and low in sugar and calories. Before AVEC, Dee worked at agencies and publishing companies. Her experience there allowed her to understand how brand communities are built. Stay tuned as Dee also talks about how AVEC has tapped into their local community to grow, built brand equity and trust, and what’s next for the brand. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [01:05] About AVEC [03:50] How Dee and her co-founder, Alex, got into CPG [06:30] Where AVEC’s name comes from and the brand story [10:40] The elements of a great brand story [13:35] How to create sustainable growth and brand equity [14:50] Dee’s strategy for generating press for your brand [18:00] Culture and brands that have inspired AVEC [22:00] Dee on overcoming challenges AVEC has faced [24:25] What’s next for AVEC