Going from kitchen to mass selling: A crash course on manufacturing and operations (with Hector Gutierrez, CEO of JOI)

Hector Gutierrez, CEO of JOI, joins the POD to give some insight on manufacturing and operations for JOI. JOI is a brand that specializes in plant milk concentrates. Hector recognized that there was a growing demand for clean, healthy, and sustainable eating, and he helped to develop a label that accommodated this need. Stay tuned as Hector discusses how JOI went from tabletop to mass selling, and the operational procedures that got him there. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [01:01] Hector introduces himself and JOI [02:21] How JOI became a business opportunity [05:05] What to be aware of when working with CPG [07:26] The transition from tabletop to manufacturing at scale [11:19] Elements to consider when scaling [14:13] Characteristics to look for in fulfillment partnership [18:38] Defining internal and external fulfillment [22:08] Balancing the bundles [25:12] How to continue innovating the product line [28:41] Challenges faced as a CEO and advice to other CEO’s [31:35] What’s next for JOI and where to find Hector online