How Gem grew from the kitchen into a multi-million dollar nutrition brand through science & product innovation (with CEO Sara Cullen)

Let’s face it: vitamins can be intimidating. What’s in them? What supplements do you really need to optimize your health? It turns out that most traditional vitamins aren’t all that nourishing. Sara Cullen used her own health issues as a diving board to rethink the vitamin category entirely. The result was GEM, a vitamin bite made with powerful food ingredients that you eat, not swallow. On DTC POD, Sara shared why she’s focused on shaking up the supplement aisle, how GEM quickly went from beta to funded, and when to invest in product versus branding.