How Industry West is tackling both DTC and B2B to be an 8-figure company (with Ian Leslie, CMO of Industry West)
DTC POD: How The Best Brands Are Built - En podcast af Ramon Berrios, Blaine Bolus - Torsdage
Kategorier:
Ian Leslie, CMO of Industry West, joins the POD to share a little bit about the eCommerce furniture company’s growth and marketing strategies. Industry West is a furniture retailer with bold designs for modern living that started off on the B2B side. However, the founder and CEO saw the need for an eCommerce play in their industry. This allowed Industry West to connect directly and quickly with interior designers to support B2B furniture needs. Stay tuned as Ian discusses how Industry West has grown in a traditional B2B space as a DTC eCommerce platform. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.
