How offering free shipping affected Heartland Bread's business (marketing breakdown)
DTC POD: How The Best Brands Are Built - En podcast af Ramon Berrios, Blaine Bolus - Torsdage
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Free shipping. Everybody loves it. So why is it that some brands choose to pass shipping costs to customers? Is it because of logistics issues? Is something else? In this episode of the DTC POD, we dive into Heartland Bread’s decision to change their pricing strategy and offer free shipping for their customers. Stay tuned as we discuss Heartland Bread’s previous pricing strategy, their new strategy with free shipping, and the effect it had on their business. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [01:20] Heartland Bread’s price change to fit in free shipping [02:20] How free shipping affect Heartland Bread’s conversion rate [03:30] Impact of free shipping on order size [05:05] Free shipping effect on daily money intake [05:55] How free shipping affected Heartland Bread’s daily money intake [06:45] Heartland Bread’s decision to change shipping process [08:30] Customer reaction to price strategy change [09:55] How to A/B price strategy and free shipping changes
