How Stratia Skincare used Reddit as launchpad for building a DTC brand (with Alli Reed, Owner and Founder or Stratia Skincare)

Alli Reed, Owner of Stratia Skincare, joins the POD to give some insight on the direct-to-consumer business’s growth, marketing strategy, and how the brand got started. Stratia Skincare is a cosmetic brand focused on being affordable and effective that started off on Reddit and exponentially grew. Alli had no expectations of the product developing into a large entrepreneurship opportunity; However, the product grew a natural following and boomed from there. No marketing or advertising expenses were involved for the first three years of production. Brand growth was fostered by positive reviews and word of mouth. Stay tuned as Alli discusses how Stratia Skincare has grown from a small hobby into a successful business. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [00:53] Alli introduces herself and Stratia [03:21] How Stratia became an unanticipated entrepreneurship opportunity [04:14] Previous work experience that helped shape the marketing strategy for Stratia [06:57] Utilizing Reddit as a foundation for building the brand [10:37] How the brand stays an active part of the consumer community [12:05] How the marketing mix has altered as the brand has progressed [14:16] The social media platforms that enabled early product growth [15:38] Growth strategies on Instagram that differentiated the brand [18:30] The unique approach for promoting through TikTok [20:19] Challenges faced with differentiating the brand through social media [22:30] How to avoid common mistakes when building a business [24:04] Industry networking for Stratia Skincare [25:30] What’s next for Stratia and where to find Stratia Skincare, and Alli Reed online