How SuitShop successfully rebranded and continues to grow with content, email, and paid (with Kristen Jones, Director of Marketing at SuitShop)

Kristen Jones, Director of marketing at SuitShop, joins the POD to give some insight on the direct-to-consumer content and creation SuitShop is an inclusive clothing brand that specializes in suits for everyone Kristen and the brand have been focusing their efforts on curating the new brand image that highlights their inclusivity to men, women, children, and pets Stay tuned as Kristen discusses paid ads, email marketing, and advice for black friday and cyber monday sales If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [01:08] Kristen introduces herself and SuitShop [03:01] Managing long-form content and content marketing [06:15] Outsourcing content [09:54] The process of rebranding [14:30] Features of personalized automation marketing [18:28] Managing a hyper personalized flow [22:18] Building an effective pay funnel [26:48] Having enough content and creative [31:15] Secret cyber monday tip [32:45] What’s next for SuitShop and where to find the brand, and Kristen Jones online