How to convert website visitors into paid customers without friction (with Raphael Paulin-Daigle, CEO of SplitBase)
DTC POD: How The Best Brands Are Built - En podcast af Ramon Berrios, Blaine Bolus - Torsdage
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Raphael Paulin-Daigle was playing in the CRO space 6+ years ago, before it had even taken root in the headspace of most ecommerce brands. As the CEO of SplitBase, today Raphael is an advocate for a far more nuanced version of optimization. On DTC POD, he explained that successful optimization is far more than running AB tests. It’s about truly getting to know your customer and designing an experience that speaks to them. He’s taken this philosophy to grow SplitBase into an agency that’s helped top brands like Dr. Squatch, Glamnetic, and Vanity Planet improve their experience and increase sales exponentially.
