How to master your eCommerce funnel and create ads that actually convert (with Trevor Carlson, CEO of Fresh Fuel Marketing)

Trevor Carlson, CEO of Fresh Fuel Marketing, joins the POD to give some insight on the marketing agency’s customer retention and ad strategy Fresh Fuel Marketing is a full-service digital marketing agency specializing in the food and beverage industry. Trevor came into the space due to his personal values of making a positive impact, and his meaningfulness added value to the agencies goals Stay tuned as Trevor discusses how Fresh Fuel Marketing not only fosters profit but also customer loyalty. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [01:04] Trevor introduces himself and Fresh Fuel Marketing [03:13] Sale strategies for each part of the funnell [09:32] Hotjar recording and dynamic landing pages [14:12] Strategic educational content [15:54] What type of business to prioritize [17:44] Webinars and Facebook live [21:30] Building a loyal customer base [23:29] Getting creative with your creative [27:02] How often should creative be modified [29:50] Advice to other brands [31:22] Where to find Fresh Fuel Marketing and Trevor Carlson online