How to raise over $3M on Kickstarter while launching your product (with Conor Lewis, founder of FORT)

Conor Lewis, CEO and founder of FORT, joins the POD to talk about FORT’s successful crowdfunding campaign and strong Facebook community. His company FORT, sells magnetic pillow fort for children. Conor lost his job in April 2020 and started FORT soon after. The idea was one of many startup ideas on Conor's phone. FORT was developed in only a couple of months due to Conor’s push to develop a product fast. Because of the nurturing of this community, FORT’s Kickstarter campaign was able to raise over 2 million dollars in less than a day. Stay tuned as Conor shares her experience launching his successful magnetic pillow fort product on Kickstarter thanks to a strong online community. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [00:55] About Conor and FORT [02:25] FORT’s product development timeline [04:45] How FORT raised over $2 million on Kickstarter [10:55] Gamifying FORT’s marketing strategy [09:55] Creating virality with a product [12:00] Expanding reach while limiting advertising costs [19:40] FORT’s Kickstarter timeline [16:35] Building FORT’s online community [20:20] Using sustainable materials in your product [23:35] Advice for other founders [27:50] What’s next for FORT